Brand Extension
Brand extension is the process of incorporating the brand into events and
activities going on in the community. By adopting the look, feel and tone of
the City of Travelers Rest brand, these events
begin to be connected in the consumer's mind and begin to add strength to
the primary brand and vice versa.
The general approach of brand extension
is to select at least one of the members of the color palette as the primary
color of the logo, and expanded the color palette from there. The use of
approved fonts also connects the logo to the overall brand.
TR Style Guide
TR Branding Logos